Jeff Bezos, CEO of Amazon, is quoted as having said “Advertising is a tax you pay for having an unremarkable product”. The quote is also attributed to the founder of Geek Squad, a provider of IT support services. I can’t find an original source for the quote and it may go back much further in time. Who knows: perhaps Aristotle and Plato debated it over a refreshing jug of Ouzo in Ancient Greece. Way back before Greece was up for sale, that is.