“Nike opens the world’s first ever Nike FuelStation at Boxpark London – a retail space like no other designed for today’s digitally enabled athlete.” Now THAT’s how you do retail and digital. Nice work AKQA.
Boxpark is here if you’re wondering – http://www.boxpark.co.uk/
See the full gallery on Posterous
Further to this post “What is digital?”, the inestimable Mr Craske has created some spiffing visuals.
Adam Sefton (currently living the dream at R/GA) and I have, however unwisely, created a podcast called The Irregular about digital marketing and planning (because we don’t know much about anything else). It’s rough around the edges but we like it like that.
Everyone seems to banging on about “digital” in the advertising, marketing and PR industries. If they’re not banging on about digital it’s “mobile” or “social” or a nonsensical point release of something that already exists:
World’s Oldest Profession 5.0
Organisations with little digital experience ask me what the role of digital is. That’s the wrong question. The question should be “how should our organisation operate in the 21st Century”. In the 21st Century digital technologies are an ordinary, everyday part of people’s lives. In this context it’s important to understand what digital is.