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Towards an Uncanny City

Posted by Phil Dearson in Marketing, The Network. No Comments

23rd May

As the proliferation of computing devices and perceptive media increasingly merge our digital and physical environments, we approach an Uncanny City.

The Uncanny Valley is an hypothesis in the field of robotics and 3D computer animation. It states that as the appearance of a robot or animation is made more realistically human, an observer’s emotional response will become increasingly positive and empathic, until a point is reached beyond which the response quickly becomes that of strong revulsion (Masahiro Mori, 1970).




About

This is the personal website of Phil Dearson. When not writing about himself in the third person, he's Head of Strategy & UX at Tribal DDB London by day and a geek dad the rest of the time.

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